Our Team

Pierre-Antoine leads LNVC after a career that started in technology and M&A finance before moving into distribution and retail. He holds degrees in business administration and international commerce, plus securities and Six Sigma certifications. He sits on the Cercle de la Fondation de l'hôpital Sainte-Justine. Day to day, he sets strategy, runs the operating cadence, and keeps the company pointed at one outcome: specialty coffee on every grocery shelf in Canada.

Mathieu co-founded LNVC after 18 years in agri-food sales and distribution with major beverage brands. He owns the roaster relationships, the banner accounts, and the logistics backbone that connects them. Holds a bachelor's in Finance from the United States, and once played tennis at a high level — which is why nothing about a tight delivery window scares him.

Camille co-founded LNVC after more than a decade in the coffee industry, including building and selling a major Canadian and US coffee company. She covers business development end-to-end: regulatory strategy, marketing, digital, import/export logistics, sustainability, recruitment, and the financial side. If a new roaster is coming on board or a new market is opening up, she is usually the first one on the call.

Mathieu joined LNVC in 2021 after starting out in health biochemistry research at the Université de Sherbrooke. He is the day-to-day liaison for our roasters and drives sales growth across the retail and online networks. He completed relationship-sales studies at HEC Montréal. He brings a researcher's habit of asking why a number moved before celebrating that it did.

Pierre has spent his entire career in retail and distribution — Rona, Walmart, Maxi, Provigo. He brings the buyer-side perspective every grocery negotiation needs. He sits on the board of a major Canadian wine and spirits importer-distributor and contributes to philanthropic work across health, culture, sport, and social safety. When a category manager pushes back, Pierre has usually heard the argument before.

Hugues brings more than 20 years in media relations, government relations, communications, and corporate strategy. He holds master's degrees in business administration, public administration, and corporate strategy and innovation, with undergraduate work in law and political science. He also invests in young companies across renewable energy, e-commerce, and tourism. Inside LNVC, he handles the conversations that happen before a policy lands or a story breaks.